Blogs

Blogs have rapidly emerged as one of the most powerful -- and cost-effective -- online marketing tools. In particular, they tend to garner higher search engine rankings than websites by delivering what search engines want: frequently updated "niche" content that attracts substantial inbound links. 

Well-designed blogs that follow our "best practices" can help companies:

• secure higher search engine rankings
• increase media visibility and build "buzz"
• develop thought leadership
• demonstrate expertise
• facilitate tie-ins to products being sold on company e-commerce sites

When you select our team to design and launch your blog, we will:

• design a visually appealing blog template that matches the look-and-feel of your website
• code the blog using a CSS-based layout that ensures a low code-to-content ratio, and maximizes search engine visibility for your primary keywords and phrases
• integrate publishing software that will enable your staff to maintain the blog on a self-service basis without any knowledge of HTML
• teach your staff blogging strategies to further boost search engine visibility
• at your option, provide blogwriting services to help you achieve the publishing "frequency" necessary for high search engine rankings using source material that we jointly identify