Online RSVP Delivers Huge Holiday Party Turnout

CLIENT

Zolfo Cooper - a leading bankruptcy, restructuring, and turnaround consulting firm.

CHALLENGE

The client wanted to maximize turnout at its annual holiday party, which represented an important networking opportunity with other bankruptcy professionals including attorneys, accountants, and distressed asset investors.

SOLUTION

We strategized with the client concerning the campaign production process. In doing so, we provided the following services:

  • Converted HTML files provided by client's designer into an HTML email invitation template
  • Coded and deployed an online RSVP form to capture reservations for the party (accessed via a link in the email invitation)
  • Secured a private IP address for the client to maximize deliverability of email invitations
  • Assisted client with setting up an alternative RSVP form to be referenced in print invitations
  • Provided client with access to online registration database to monitor performance of email vs. print invitations, and export captured reservations to a spreadsheet

OUTCOME

A majority of reservations were captured by the online RSVP form, thus providing earlier visibility into attendance numbers, and facilitating event planning. Attendance numbers also exceeded client's expectations.